The Martial Arts Teachers' Association The World's Largest Association for Martial Arts Marketing and School Management

In-House Advertising

1. Identify charity.
2. Contact the charity and discuss your plans. Get permission to use their logo on your flyers and posters
3. Announce the event during each class and encourage sign ups.
4. Announce the event to the parents during class time, parent workshops, and testing.
5. Newsletter announcement.

One Month Prior to the Event

1. Set the date for the event and determine the location.
2. Structure the event. We suggest a one hour program including the Kick-A-Thon.
3. Recruit the Event Committee from parents in your school: 
1.Chairperson

Maintains the event schedule

2.Printing Coordinator 

Sees that all printing is done on schedule. Use of bartering is key. Trade lessons for the cost or reduced pricing.

3.Publicity Flyer Distribution 

Gets the word to the media and flyer distribution

4.Sponsor Sheet Coordinator

Assists students in signing sponsors and maintains a Master Sponsor Sheet.

5. Refreshments 

Coordinates the purchase or donation and setup of refreshments for the event. 

6. Accounting Coordinator 

Assists in Sponsor Sheet collection and tabulating all donations.

7. Photography 

In charge of documenting the event from beginning to end. The more photos the better. Make sure you take color and black & white.

8. Cleanup Coordinator 

Responsible for organizing and supervising cleanup after the event.

Day of the Event

1. Prepare name badges for all participants.
2. Have the photographer(s) arrive early with lots of film.
3. Have the incentive prizes ready to be awarded at the end of the event.
4. Have your information kits, handbooks, patches, schedules and brochures available for display.
5. Cleanup

After the Event

1. Send thank-you notes to all parents and businesses that helped with the event.
2. Follow-up reminders to prospects who scheduled appointments.
3. Update database.